Every year, 6.5 billion greeting cards are sold to people. However, with the rise of social media and texting, there is still a 4% decline in revenue in the greeting card industry annually.
This challenge did not stop Easy Tiger from creating awesome cards that people will genuinely like. In 2013, the company launched its greeting cards. Instead of the sappy messages, however, Easy Tiger cards used a more casual and ironic tone. This made the cards stand out, and it definitely grabbed people's attention especially millennials.
Easy Tiger thoughtfully came up with greeting cards that will resonate with the generation today. They specifically targeted millennials, so the cards were made to sound like millennials — and it worked!
The cards are not holiday specific as well, and this inspires people to send out cards even when there's really no occasion calling for it. As a result, people value the cards more and forges stronger relationships.
Check out these witty and awesome cards from Easy Tiger: